How to Turn Beta Users into Customers Plus 3 Other Stories

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This week, we’re featuring four recent guests and highlighting transferrable lessons they shared about exiting their company.

Tune in to the latest edition of Built to Sell Intel to learn how to:

• Justify your company’s value proposition using a simple test.
• Cultivate a Beta group of testers and turn them into loyal customers.
• Attract the acquirer you crave and filter out potential suitors.
• Isolate the most valuable component of your business.

 

Check out our article on How You Treat New Customers

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Check out our full M&A Glossary

About Our Guest

Guests featured in this episode:

Melissa Kwan

David Darmanin

David Perry

Anthony Fracchia